DOVE
KEY FIGURES
102.2M
Views
1.5M
interactions
1.4M
Likes
9.4K
comments
26K
shares
104.8K
saves
19
creators
Campaign Objective
To make Dove’s haircare essentials a beloved, viral step in everyday and workout routines by embedding the products naturally into real moments—driving engagement, reach/frequency and video views through creator-led storytelling.
The campaign aimed to:
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Keep the product genuinely present in hair-care routines.
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Leverage trend-native content: open with a POV hook and show the product within the first 3 seconds.
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Use ultra-short formats (≤30s) to maximise completion, saves and shares.
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Position Dove as the go-to “gym buddy” hair solution—accessible, aspirational, and community-driven.
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Scale authenticity with a 19-creator squad known for beauty/lifestyle credibility, and native performance.
execution
A TikTok and Instagram-first strategy, meeting consumers where they discover beauty trends. We partnered with 19 creators to deliver native, high-performing content that blended product education with personal storytelling-keeping science, performance and routine integration clear, quick and compelling.
RESULTS
From the 19-creator squad, the campaign generated 102.2M views and 1.5M interactions (1.4M likes, 9.4K comments, 26K shares, 104.8K saves).
