HINGE

KEY FIGURES 

400K
ENGAGEMENT

27.4M
Views

3
IRL EVENTS

160
CREATORS

227
DIRECT RESPONSE ASSETS

Campaign Objective

To drive downloads and increase awareness and usage of specific in-app Hinge features, including Written & Voice Prompts and Your Turn Limits, while amplifying D.A.T.E. Reports throughout the year (LGBTQIA+ and ADHD). 

Our focus was to:

• Position Hinge as the dating app designed to be deleted and for meaningful connections. 

• Engage Gen Z and Millennials audiences through authentic, creator-led storytelling

• Collaborate with top voices to inspire daters across different markets. 

• Deliver inclusive, culturally relevant narratives that go beyond ads. 

execution

• In 2024, LOI delivered 10 campaigns across 5 different markets, blending amplification of umbrella and always-on campaigns. 

Key highlights included: 

• My Best Friend’s Take: a humorous Creator campaign promoting Voice Prompts through best friend banter and storytelling

• D.A.T.E. Report: working with LGBTQIA+ and ADHD creators to reflect personal stories around identity and dating experiences.

• No Ordinary Love:  promotion of Hinge’s zine through book clubs in partnership with Fable and #Booktokers.

• New Year Intentions: A multi-format campaign combining content, podcasting, and an IRL event to inspire intention setting in dating for 2025. 

• Meta x LOI Workshop: To empower creators to craft unique content for the Evergreen campaign throughout the year, focusing on narratives like "Green Flags" and "Success Stories" for paid amplification.

RESULTS