L'OREAL
KEY FIGURES
$0.002
CPV
31M
Views
5
CREATORS
Campaign Objective
To build mass awareness and bring L’Oréal Paris' Revitalift Hyaluronic Acid Filler Serum closer to the modern skincare consumer through creator-led storytelling, amplifying media efforts with a native, local voice.
The campaign aimed to:
-
Drive reach and relevance with serum buyers, who currently favour influencer-born brands
-
Use creators’ authentic voices to highlight the science, performance, and innovation behind the product — aligning with the L’Oréal Paris DNA
-
Reinforce the brand’s global campaign message.
-
Support global KPIs with a strong focus on video views and engagement.
execution
This was a TikTok-first strategy designed to connect with consumers where they actively discover beauty trends. We partnered with 5 creators known for their credibility in skincare and ability to deliver native, high-performing content. The approach merged product education with personal storytelling, making performance and science both accessible and aspirational.
RESULTS
From 5 creators' assets, the campaign reached over 31 million views, driving a high-performing reach while achieving a low CPV of $0.002.